2014
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Thorbjørnsen, Helge; Troye, Sigurd Villads. Kategori og målgrupper. I: Markedsføring : verdibasert forventningsledelse. Fagbokforlaget 2014 ISBN 978-82-450-1259-0. s. 371-396 NHH
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Troye, Sigurd Villads; Thorbjørnsen, Helge. Fra holdninger til handling. I: Markedsføring : verdibasert forventningsledelse. Fagbokforlaget 2014 ISBN 978-82-450-1259-0. s. 183-204 NHH
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Troye, Sigurd Villads; Thorbjørnsen, Helge. Fra informasjon til holdning. I: Markedsføring : verdibasert forventningsledelse. Fagbokforlaget 2014 ISBN 978-82-450-1259-0. s. 143-162 NHH
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Troye, Sigurd Villads; Thorbjørnsen, Helge. Holdninger. I: Markedsføring : verdibasert forventningsledelse. Fagbokforlaget 2014 ISBN 978-82-450-1259-0. s. 163-182 NHH
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Troye, Sigurd Villads; Thorbjørnsen, Helge. Informasjonssøking. I: Markedsføring : verdibasert forventningsledelse. Fagbokforlaget 2014 ISBN 978-82-450-1259-0. s. 117-142 NHH
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Troye, Sigurd Villads; Thorbjørnsen, Helge. Kunden. I: Markedsføring : verdibasert forventningsledelse. Fagbokforlaget 2014 ISBN 978-82-450-1259-0. s. 101-116 NHH
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Troye, Sigurd Villads; Thorbjørnsen, Helge. Livet etter kjøpet. I: Markedsføring : verdibasert forventningsledelse. Fagbokforlaget 2014 ISBN 978-82-450-1259-0. s. 205-226 NHH
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Troye, Sigurd Villads; Thorbjørnsen, Helge. Markedet. I: Markedsføring : verdibasert forventningsledelse. Fagbokforlaget 2014 ISBN 978-82-450-1259-0. s. 57-80 NHH
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Troye, Sigurd Villads; Thorbjørnsen, Helge. Produktet. I: Markedsføring : verdibasert forventningsledelse. Fagbokforlaget 2014 ISBN 978-82-450-1259-0. s. 81-100 NHH
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Troye, Sigurd Villads; Thorbjørnsen, Helge. Verdibasert forventningsledelse. I: Markedsføring : verdibasert forventningsledelse. Fagbokforlaget 2014 ISBN 978-82-450-1259-0. s. 37-56 NHH
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Troye, Sigurd Villads; Øgaard, Torvald. Organisasjonskultur. I: Markedsføring : verdibasert forventningsledelse. Fagbokforlaget 2014 ISBN 978-82-450-1259-0. s. 253-282 NHH
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2012
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12. |
Troye, Sigurd Villads; Supphellen, Magne. Consumer Participation in Coproduction: "I Made It Myself" Effects on Consumers` Sensory Perceptions and Evaluations of Outcome and Input Product. Journal of Marketing 2012 ;Volum 76.(2) s. 33-46 NHH
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Troye, Sigurd Villads; Supphellen, Magne; Jakubanecs, Alexander. The Consumer as a Co-Producer and Prosumer: Convenience Food Marketing. I: Diversity in European Marketing : text and cases. Springer 2012 ISBN 978-3-8349-1420-0. s. 179-192 NHH SNF
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2011
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14. |
Aarstad, Jarle; Selart, Marcus Oliver; Troye, Sigurd Villads. Advice seeking network structures and the learning organization. Problems and Perspectives in Management 2011 ;Volum 9.(2) s. 63-70 HVL NHH
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Troye, Sigurd Villads. Applying Hunt (1976) on Hunt`s Concept of True and False Theories. I: Legends in Marketing Shelby D. Hunt. Sage Publications 2011 ISBN 978-81-321-0520-6. s. 267-275 NHH
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2010
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16. |
Engeset, Marit Gundersen; Troye, Sigurd Villads. Consumer creativity during unconstrained consumption tasks. Advances in Consumer Research 2010 ;Volum 37. s. 793-795 USN NHH
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2009
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17. |
Supphellen, Magne; Troye, Sigurd Villads. Effects of Consumer Co-production on Perceived Authencity of Concumption Experience and Input Product. Advances in Consumer Research 2009 ;Volum 36. s. 654-655
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Troye, Sigurd Villads; Supphellen, Magne. Evaluation Effects of Consumers Productive Activities. EMAC Annual Conference proceedings 2009 ;Volum 38.
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2008
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Supphellen, Magne; Troye, Sigurd Villads. EFFECTS OF CONSUMER CO-PRODUCTION ON PERCEIVED AUTHENTICITY OF CONSUMPTION EXPERIENCE AND INPUT PRODUCT. Advances in Consumer Research 2008 ;Volum 36.
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Troye, Sigurd Villads. Konsumenten som verdiskaper og selvbedrager. Magma forskning og viten 2008 ;Volum 11.(2) s. 30-39 NHH
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21. |
Xie, Chunyan; Bagozzi, Richard; Troye, Sigurd Villads. Trying to prosume: toward a theory of consumers as co-creators of value. Journal of the Academy of Marketing Science 2008 ;Volum 36.(1) s. 109-122 NHH HVL
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2003
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22. |
Olsson, Ulf Henning; Olsson, Ulf Henning; Foss, Tron; Troye, Sigurd Villads. Does the ADF fit function decrease when the kurtosis increases?. British Journal of Mathematical & Statistical Psychology 2003 ;Volum 56.(2) s. 289-303 BI NHH
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2002
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Troye, Sigurd Villads; Xie, Chunyan; Breivik, Einar. Trying to prosume: Toward a perspective on prosumption. EMAC Annual Conference proceedings 2002 ;Volum 31. s. -
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2000
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24. |
Olsson, Ulf H.; Troye, Sigurd Villads; Foss, Tron; Howell, Roy D.. The Performance of ML, GLS, and WLS Estimation in Structural Equation Modeling under Conditions of Misspecification and Non-normality. Structural Equation Modeling 2000 ;Volum 7.(4) s. 557-595 BI NHH
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Troye, Sigurd V.; Olsson, Ulf H.; Howell, Roy D.; Foss, Tron. The Performance of ML, GLS, and WLS Estimation in Structural Equation Modeling Under Conditions of Nonnormality. Structural Equation Modeling 2000 ;Volum 7.(4) s. 557-595 BI NTNU
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1999
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26. |
Troye, Sigurd Villads; Øgaard, Torvald; Edvardsson, Bo; Gustafsson, Anders. The Many Effects of Service: An Empirical Study of Service and Product Quality in the Hospitality Industry. I: The Nordic school of quality management. Stockholm: Studentlitteratur 1999 s. 362-392 NHH UIS
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Troye, Sigurd Villads; Øgaard, Torvald; Edvardsson, Bo; Gustafsson, Anders. The Many Effects of Service: An Empirical Study of Service and Product Quality in the Hospitality Industry. I: The Nordic School of Quality Management. Lund: Studentlitteratur 1999 s. 362-392 NHH UIS
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Olsson, Ulf Henning; Troye, Sigurd Villads; Howell, Roy D.. Theoretic Fit and Empirical Fit: The Performance of Maximum Likelihood versus Generalized Least Squares Estimation in Structural Equation Models. Multivariate Behavioral Research 1999 ;Volum 34.(1) s. 31-58
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1997
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Troye, Sigurd V.; Øgaard, Torvald; Øgaard, Torvald; Steen Jacobsen, Jens Kr.; Viken, Arvid. Gjestetilfredshet og hotellkvalitet. I: Turisme: Fenomen og næring. Universitetsforlaget 1997 s. 321-335 NHH UIS
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Troye, Sigurd Villads; Øgaard, Torvald; Viken, Arvid; Jacobsen, Jens Kr. Steen. Gjestetilfredshet og hotellkvalitet. I: Gjestetilfredshet og hotellkvalitet. Universitetsforlaget 1997 s. 321-355 NHH UIS UiT
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31. |
Tungodden, Bertil; Mæstad, Ottar. Is Poverty Costly for the Non-Poor?. Forum for Development Studies 1997 (2) s. 251-275 NHH
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1994
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Troye, Sigurd Villads; Øgaard, Torvald; Henjesand, Inge Jan; Falkenberg, Andreas. Service and Product quality: An Alternative Perspective and Empirical Findings. I: Service and Product quality: An Alternative Perspective and Empirical Findings. Fagbokforlaget 1994 s. 259-295 BI NHH UIA UIS
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